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  • Branding in the Hotel Industry (Part 3)

    In the past two blog posts from Shahrtash Studio, we discussed how each component of brand strategy impacts business success, with a particular focus on the hotel industry. In this article, we’ll provide an overview of the activities we undertake within each branding section, detailing how they are executed and integrated.

  • Branding in the Hotel Industry (Part 2)

    In the first post of this series, we discussed the significance of branding within the hotel industry and explored the initial two phases of the branding process, accompanied by diverse examples tailored to the hotel sector. Moving on to the second part of this post series, we will delve into the domains of verbal, visual, sonic, and olfactory identity. We will elucidate how Shahrtash Studio can assist you in crafting the essential components of your brand.

  • Branding in the Hotel Industry (Part 1)

    Do you ever wonder what makes Ibis Hotel and Continental Hotel different? How come Burj Al-Arab comes to mind whenever the subject of luxury hotels is discussed? Does spending more money make a hotelier more famous? Does the success and failure of hotels depend on other factors?

  • Extreme Minimalism

    Minimalism is an ideology that has become a trend recently and has influenced many industries and even artistic mediums. Minimalism can be explained in one sentence as believing that less is more. According to minimalism, many details in a phenomenon are unnecessary, and by removing them, you can be free and peaceful.

    Minimalism in literature can be explored through writers such as Ernest Hemingway and Raymond Carver, who avoided complex literature and told their stories to their audiences in the most concise way possible. This is the reason why these authors are known as the greatest writers of world literature.

    We can best illustrate minimalism in branding through the design of Apple’s products, which is the reason this brand has users who refuse to use other brands’ products. Due to Apple’s minimal mindset, customers are unable to use other tools without feeling confused or complicated, and for this reason (along with luxury Apple products, etc.) they are dependent on the brand.

    In addition, as with anything else, minimalism can be taken to extremes and instead of making your brand stand out, it may send it to the graveyard of forgotten brands.
    Our goal in this article is to determine whether minimalism is always the best option or not. What does minimalism mean? Is it to take everything to the extreme, removing every detail, and settling for nothing more than the bare essentials?

  • Disadvantages of Dividing Your Branding Project

    Starting a business is like entering a battlefield, where you get greeted with arrows and spears as soon as you step on the field. You can get knocked out at the instant of impact by poisonous arrows hurled by things like the market, competitors, industries your business deals with, workers, laws, etc. But what are the ways to dodge these arrows? How do we prepare for this encounter and even use it to our advantage? Do we have to do anything special before entering the stage? Or should we just enter and deal with the problems as they arise? In this blog post, we’ll talk about our war strategy and see why a solid strategy is the key to winning.


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