Disadvantages of Dividing Your Branding Project
Starting a business is like entering a battlefield, where you get greeted with arrows and spears as soon as you step on the field. You can get knocked out at the instant of impact by poisonous arrows hurled by things like the market, competitors, industries your business deals with, workers, laws, etc. But what are the ways to dodge these arrows? How do we prepare for this encounter and even use it to our advantage? Do we have to do anything special before entering the stage? Or should we just enter and deal with the problems as they arise? In this blog post, we’ll talk about our war strategy and see why a solid strategy is the key to winning.
Before we get to the answers to the above questions, we need to talk about the definition of branding and brand strategy. We believe branding is the act of creating a distinctive and exclusive name and image with which people recognize a business, and brand strategy is what defines the company’s essence.
From the explanations above, it would seem obvious how important branding is if all business parameters and the environment in which the business begins are optimal and under control. The reality is that business managers face a large number of parameters and decision-makers have many concerns, leading them to ask: “Isn’t it better to invest the capital in another part of the company instead of branding?”
At Shahrtash Studio, we believe that developing a brand strategy begins with creating a framework and an identity. These are the first things you identify with when developing a brand strategy. Imagine a young person who does not know who they are or what they wish to do with their life. Following different paths in life allows the person to discover what they are capable of and what they cannot do. After gaining experience, they may conclude that, although they may enjoy a particular type of work, the cost of doing it is so high that they cannot justify doing it.
Despite their similarities in the sense that both people and businesses possess unique identities and abilities, they also differ in several significant ways. Companies have a narrow window of time to gain traction, progress, and grow. Particularly in industries where there are many competitors, you will have minimal opportunities to confront your limitations and weaknesses. When a framework and brand strategy are formulated in a principled and precise manner, you avoid unnecessary costs and can perform your activities efficiently.
As soon as you have defined your brand’s unique shape, it’s imperative that you understand where you intend to reach and what you intend to achieve. In addition to determining where you, your employees, your customers, and your colleagues will reach through your business, you will also determine what changes they will make in themselves and the world. Answers to these questions can be found in brand statements, existential philosophy, mission, vision, position, promise, and values. Based on the identity you have built for yourself, your values, and your limitations, you can identify where you are headed. As a road map for yourself and your company, your brand strategy can serve as a guide for what you intend to do and how to start. Understanding these things will help you communicate clearly to your business’s internal and external stakeholders what your company does and does not do.
Our experience of working with different businesses and talking with their managers shows that the first important place where the concern of cost reduction and management is raised is between brand strategy, brand verbal identity, and brand sonic identity. Many business managers also believe that they know the path of their work and they only need things like visual identity to move in that direction. The fact remains, however, that the different parts of a brand’s DNA are not completely independent, and you cannot reach a brand character by only specifying certain things, such as a visual identity, through which you may be able to reach your destination. Rather, having an image of the future of the brand will help you to have a brand that creates the necessary character to reach the desired destination and in order to achieve this character, visual and verbal identity are used. At Shahrtash Studio, we place a high value on the concept of brand DNA for this reason. Brand DNA is the core of our branding activities and includes strategy, visual identity, verbal identity, and sonic identity. By having all the elements of this DNA, we and you can achieve the desired result in branding.
In the next phase of our branding process, we will be developing the brand character. Let’s take a look at the human example again. Every human being is recognized by a series of moral characteristics. It doesn’t matter how someone wishes others to perceive him, they will be perceived by their behavior. Consider someone who sends work emails or checks their weekly tasks instead of empathizing or sympathizing with you when you are experiencing difficulty. Even though this individual may be meticulous, you probably did not care about their tasks when you were in distress. Do you think this person was a terrible person? Certainly not. Was this person insensitive? Not necessarily. Since they didn’t show you the right character at the right time, they probably have to erase that image from your memory to change your mind.
According to the human example, businesses present themselves both at first glance as well as during long-term interactions with internal and external individuals. It is important that this image is appropriate for the specific situation. Your brand persona must be carefully and consciously assembled in order to avoid creating a conflicting image that confuses internal and external stakeholders. It is crucial that you are self-aware of this process so you know exactly where and how you will be perceived and can prepare yourself accordingly.
We used the human example a lot, but let’s return to it once more. The majority of people avoid shallow, untrustworthy individuals. It is important for people to feel safe interacting with others and to be able to trust each other. Brands are no different. Existing customers and business leads must feel comfortable interacting with the brand. In our opinion, this trust can be gained by presenting the brand image in an accurate and perfect manner to the audience. Your audience needs to know how you contribute to his life. Would you like to be a hero who rescues the customer from their problems? Would you like to be a magician like us, who challenges the customer’s imagination and guides them to a better world? Would you consider yourself an artist or creator who creates a product instead of producing it and presents it as artwork rather than producing it?
It is crucial to determine what your archetype is before meeting clients. This allows you to present a coherent image of yourself in different situations and adjust the way you convey your message accordingly. However, if your audience forms an image of you before you have achieved the ideal archetype, you may have the problem that they have specific expectations of you in a specific situation, thus discouraging them from engaging with your brand.
In this article, we have used words such as precise, accurate, formulated, and principled which indicates that branding is a scientific process that requires expertise. However, the final stage of the branding process requires more than just expertise. Developing a story that will serve as the backbone of your branding efforts is essential to the successful implementation of all aspects of the brand strategy. Having the ability to tell stories is what has transformed us from an ordinary branding studio into one that magically guides you to your dream future.
This story can only be achieved if we are with you from the very beginning, so that together, with your help, we can develop a branding strategy that is both realistic and as close to perfection as possible. The benefit of this brand strategy is that you will avoid additional expenses and see the benefits of branding in your business much sooner than you anticipate.
The purpose of this article was to explain how it is essential to begin the brand-building process as soon as possible. This is to achieve a successful branding strategy and create a brand that will resonate in today’s hectic world. Additionally, we discussed what are the consequences of multi-stepping this process on your business.
In one paragraph, the answer to this question should be that not investing in brands or saving money in this area will damage the business in the short, medium, and long term. There are two primary problems associated with not having principled and focused branding. Initially, this results in a business launching its activities without a clear direction, generating different paths that can be destructive. Furthermore, should the company enter the market further in the future, it will need to invest significantly more to develop its branding. This will result in much higher costs and increased time and financial expenditures.
By developing a brand with the right strategy and properly implementing it, you can differentiate yourself from the majority of your competitors, and the moment you enter the market, you will be ahead of the majority of your competitors. Shahrtash Studio offers more than science and expertise, which is what distinguishes us from our competitors in brand development. When you build your brand with magic, it has a story that sets you apart from your competitors. Storytelling is the key to becoming a battlefield victor.
You can learn more about our magical method by visiting our magical process page.