Ashena Holding Brand Design

Ashena holding consists of 6 companies which operate in the technology and innovation fields. The idea behind the final logo is to have 6 vertical lines, each representing one of the sub-companies, also forming Ashena name in Persian typography. The horizontal line is the symbol of the vowel «A» in Persian, also points out the fact that all these 6 sub-companies are under the support of Ashena Holding.

Shahrtash Studio won

MUSE Creative Awards 2021

in both "Brand Strategy" and "Brand Identity" categories