Hajitarkhani Foundation Brand Design

The ˝Hajitarkhani˝ family are well respected in the field of business specially among traditional businesses in the region. The family devoted all the heritage including properties, factories and etc. to charity. So in order to organize all the efforts and assets to maximize the results, they decided to establish a foundation for this matter by the name of Hajitarkhani Foundation which focuses not on giving money to those who are in need, but to look at the big picture and building a foundation to make a bigger impact in long term. The logo uses the family name in Persian calligraphy to emphasize the old roots of the family. The rectangular form is chosen to show the structure of the foundation and remind the audience about the road to the future that this foundation is offering.