TEDx Lavasan Brand Design
“As we go a little farther from Tehran – the chaotic, amorphous capital- and passing the winding roads, we arrive in Lavasan. We leave behind our distressed thoughts in every step on this road. There is no such noise like Tehran’s chaos in Lavasan and we can relax for a while. Lavasan feels like home for those who ran away from Tehran’s stressful daily life; It brings calmness and comfort.
TEDx Lavasan is trying to do the same; An escape from daily routine. We go far from the capital to get closer to ourselves, thinking about developing great ideas.
We believe being closer to nature can bring us the freedom to create more and make us better people.”– From the brand story of TEDx Lavasan
At Shahrtash Studio, we have created TEDx Lavasan’s Brand DNA, including brand strategy, visual identity, verbal identity, and sonic identity.
The main line that appears in this logo animation resembles the Tehran to Lavasan road and relates going from chaos to calmness to traveling from Tehran to Lavasan.
TEDx Lavasan logo tries to indicate its values; moving from chaos to comfort. Tangled and chaotic lines in the left half which become complete in the right half as we reach the TEDx Lavasan in the middle It also reminds us of the winding road to Lavasan between mountains and hills that led us to a relaxing experience. The letter X also refers to TEDx.
Sonic Identity – Musical Theme
This musical theme is part of the sonic identity of TEDx Lavasan. It has been carefully composed by our team at Shahrtash Studio to echo the brand values of this event.